Backwater Traditions is an exclusive outdoor hunting and apparel company with deep Georgian roots. Their focus is to create high quality gear and to instill a strong sense of brand loyalty and pride with their customer base. Backwater Traditions is trustworthy, authentic, crafted, rugged, and bold.
Backwater Traditions expressed their brand through rich photos of fishing in calm water, antique illustrations, and stable black and white logos. Early on we did a brand character defining exercise and we were able to determine that Backwater Traditions is authentic, crafted, and bold. These strong images, and brand character words defined the Backwater logo.